Request for Proposal: Design Concepts for 2023 FOTR Merchandise

Request for Proposal: Design Concepts for 2023 FOTR Merchandise

Folk On The Rocks

Request for Proposal: Design Concepts for 2023 FOTR Merchandise 


Proposal Deadline: October 31, 2022 

Issued by: Folk On The Rocks 




Folk On The Rocks Music Festival (FOTR) is in need of a new design concept to adorn all of our merchandise for the 43rd edition of the Festival. The chosen design will be on all FOTR merchandise sold at the Festival taking place July 14-16, 2023. The design will also be used on the festival poster and in other relevant marketing campaigns pertaining to the 2023 Festival.



FOTR is a non-profit society that puts on an annual music festival on the shores of Long Lake in Yellowknife, NT. FOTR is in need of a new design concept for the merchandise for the 42nd edition of the Festival. This proposal is open to all: professional designers and amateurs with a passion. 


Scope of Proposal 

Proposals should be an outline of a design concept. FOTR will not pay for proposals; only the concept awarded the contract will receive payment upon completion of a fully realized design. Because of this, proposals can be just a rough sketch, mood board or an outline (either written or visual). All proposals should have a brief written description (no need for this to be lengthy, a couple of sentences work great, or a bullet point list). There are no requirements for proposals to include a proposed colour scheme, but if selected then your completed design must include a new three colour palette.



FOTR’s budget for the project is $2,500. This budget is for the completed design. Proposals receive no payment and are submitted on a voluntary basis. 

Submission Guidelines & Requirements 

Applicants must submit a single electronic copy (.pdf) of the proposal by email to Samantha at on or before October 31, 2022. A confirmation email will be sent upon receipt. 

Note that submissions must:

  • Be received via email (<10MB);
  • State “Design Concept for Folk on the Rocks Merchandise 2023” in the subject line; and
  • Be limited to one pdf document.


Questions and Correspondence

FOTR is committed to a fair and open process for all parties interested in this RFP. Please direct all queries and questions related to this RFP to Samantha at Answers and clarifications will be distributed via email to all prospective service providers that have identified themselves to FOTR.


Frequently Asked Questions


Do I need to be a professional artist or designer to submit a concept? No, we welcome and encourage all folks across all ages and professions to submit a design concept! If you’ve found inspiration, we would love to see it! 


Can I submit more than one concept? Yes, you may submit more than one concept. Please send each concept as a separate PDF document. 


Does my concept proposal need to feature any specific colours? No, the design concept is totally up to you! We ask that if your concept proposal is selected, then the final completed design must include a three colour palette. Our designers will be on hand in case you need ideas or help choosing a colour palette.


Will I be paid for submitting a design concept? No, proposals are submitted on a voluntary basis, and only the chosen design concept will be awarded the contract.