Request for Proposal: Design Concepts for 2025 FOTR Merchandise and 2025 Campaign
Proposal Deadline: February 21, 2025
Issued by: Folk On The Rocks
Representative: Carly McFadden- carly@folkontherocks.com
Purpose
Folk On The Rocks Music Festival (FOTR) needs a new design concept to adorn the majority of our merchandise and marketing campaign for the 45th edition of the Festival. The chosen design will be on the majority of FOTR merchandise sold at the Festival from July 18-20, 2025 and in possible sales afterwards. It will also be included as the focus branding in the 2025 marketing campaign. This will include the festival poster and other relevant marketing materials pertaining to the 2025 Festival.
Background
FOTR is a non-profit society that puts on an annual music festival on the shores of Long Lake in Yellowknife, NT. FOTR requires a new design concept for the merchandise for the 45th edition of the Festival.
This proposal is open to all: professional designers and amateurs with passion.
Scope of Proposal
Proposals should be an outline of a design concept. FOTR will not pay for proposals; only the concept awarded the contract will receive payment upon completing a fully realized design. Because of this, proposals can be just a rough sketch, mood board or an outline (either written or visual). All proposals should have a brief written description (no need for this to be lengthy, a couple of sentences work great, or a bullet point list). There are no requirements for proposals to include a proposed colour scheme, but if selected, then your completed design must include a new three-colour palette. All designs must be 100% original works.
Based on past selections, the more realized your submission is, the more likely you will be selected.
Budget
FOTR’s budget for the project is $1,500. This budget is for the completed design. Proposals receive no payment and are submitted voluntarily.
Submission Guidelines & Requirements
Applicants must submit a single electronic copy (.pdf) of the proposal by email to Carly McFadden at carly@folkontherocks.com on or before February 21, 2025. A confirmation email will be sent upon receipt.
Note that submissions must:
- Be received via email (<10MB);
- State “Design Concept for Folk on the Rocks 2025” in the subject line and
- Be limited to one PDF document
All designs must be 100% original works.
Questions and Correspondence
FOTR is committed to a fair and open process for all parties interested in this RFP. FOTR believes in uplifting and providing equitable opportunities to those from marginalized communities, and we encourage applicants from such communities including Indigenous people, people of colour, persons living with disabilities, persons representing diverse genders and sexualities (2SLGBTQ+). We recognize that not all terms always work for all people, and we welcome applications from all interested parties.
Please direct all queries and questions related to this RFP to Carly McFadden at carly@folkontherocks.com. Answers and clarifications will be distributed via email to all prospective service providers who have identified themselves to FOTR.
Frequently Asked Questions
Do I need to be a professional artist or designer to submit a concept?
No, we welcome and encourage all folks of all ages and professions to submit a design concept! If you’ve found inspiration, we would love to see it!
Can I submit more than one concept?
Yes, you may submit more than one concept. Please send each concept as a separate PDF document.
Does my concept proposal need to feature any specific colours?
No, the design concept is totally up to you! If your concept proposal is selected, then the final completed design must include a three-colour palette. Our designers will be on hand if you need ideas or help choosing a colour palette.
Will I be paid for submitting a design concept?
No, proposals are submitted on a voluntary basis, and only the chosen design concept will be awarded the contract.