Work With Us

Folk On The Rocks believes in uplifting and providing equitable opportunities to  those from marginalized communities, and we encourage applicants from such communities including Indigenous people, people of colour, persons living with disabilities, persons representing diverse genders and sexualities (2SLGBTQ+). We recognize that not all terms always work for all people, and we welcome applications from all interested parties.

We are currently looking for a designer to create design concepts for 2024 FOTR merchandise. Please see the Request for Proposal (RFP) below and direct all queries and questions related to this RFP to Carly McFadden at


Request for Proposal: Design Concepts for 2024 FOTR Merchandise 

Proposal Deadline: December 1, 2023

Issued by: Folk On The Rocks 

Contact: Carly McFadden-



Folk On The Rocks Music Festival (FOTR) is in need of a new design concept to adorn all of our merchandise and marketing campaign for the 44th edition of the Festival. The chosen design will be on all FOTR merchandise sold at the Festival from July 19-21, 2024 and in possible sales afterwards. It will also be included as the focus branding in the 2024 marketing campaign. This will include the festival poster and other relevant marketing materials pertaining to the 2024 Festival.



FOTR is a non-profit society that puts on an annual music festival on the shores of Long Lake in Yellowknife, NT. FOTR is in need of a new design concept for the merchandise for the 44th edition of the Festival. This proposal is open to all: professional designers and amateurs with a passion. 


Scope of Proposal 

Proposals should be an outline of a design concept. FOTR will not pay for proposals; only the concept awarded the contract will receive payment upon completing a fully realized design. Because of this, proposals can be just a rough sketch, mood board or an outline (either written or visual). All proposals should have a brief written description (no need for this to be lengthy, a couple of sentences work great, or a bullet point list). There are no requirements for proposals to include a proposed colour scheme, but if selected, then your completed design must include a new three-colour palette. All designs must be 100% original works. 

Based on past selections, the more realized your submission is, the more likely you will be selected.



FOTR’s budget for the project is $2,500. This budget is for the completed design. Proposals receive no payment and are submitted on a voluntary basis. 


Submission Guidelines & Requirements 

Applicants must submit a single electronic copy (.pdf) of the proposal by email to Carly McFadden at on or before December 1, 2023. A confirmation email will be sent upon receipt. 

Note that submissions must:

  • Be received via email (<10MB);
  • State “Design Concept for Folk on the Rocks 2024” in the subject line and
  • Be limited to one PDF document


All designs must be 100% original works. 


Questions and Correspondence

FOTR is committed to a fair and open process for all parties interested in this RFP. Please direct all queries and questions related to this RFP to Carly McFadden at Answers and clarifications will be distributed via email to all prospective service providers who have identified themselves to FOTR.


Frequently Asked Questions


Do I need to be a professional artist or designer to submit a concept? No, we welcome and encourage all folks of all ages and professions to submit a design concept! If you’ve found inspiration, we would love to see it! 


Can I submit more than one concept? Yes, you may submit more than one concept. Please send each concept as a separate PDF document. 


Does my concept proposal need to feature any specific colours? No, the design concept is totally up to you! If your concept proposal is selected, then the final completed design must include a three-colour palette. Our designers will be on hand if you need ideas or help choosing a colour palette.

Will I be paid for submitting a design concept? No, proposals are submitted on a voluntary basis, and only the chosen design concept will be awarded the contract.